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Email Marketing

Email Marketing can offer one of the highest returns as a digital marketing service

Email Marketing can offer one of the highest returns as a digital marketing service but only if built on a sound email marketing strategy and implemented correctly.

Moreover it should not be seen as working in isolation, but to be most effective, it should be part of a comprehensive digital marketing strategy.

Our Email Campaigns have:

  • Target Audience – We define the target audience to ensure the emails are delivered to the most likely to carry out the results we require for success.
  • Personalisation – to improve acceptance by recipient
  • High Performing Subject Line – statistically shown to improve opening and increase conversions.
  • A/B Testing – to optimise performance
  • Good Grammer & Spelling – easy to spoil a good campaign without getting the basics right.
  • Design & Content – Reinforcing brand but with specific content depending on promotional or informative. Identify pain point and address it.
  • CTAs – Highly prominent and as part of the natural flow of the email.
  • Delivery Schedule – The timing and sequence of emails – we have a bespoke number of emails for our campaigns with varying content and specific delivery timing.
  • Measurable Objectives – How to measure performance from Email Service Provider or external source such as Google Analytics. Identify your ROI and KPIs.
  • Test, Test and Test again – We continually test to optimise and improve performance.

STRATEGY

We identify your target audience and establish what the email message is, any segmentation that is required and what are the objectives for your email campaign. The KPIs are defined and how they should be measured to assess the success and performance of your email marketing campaign.

IMPLEMENTATION

The design, content and schedule for your email marketing campaign is determined. This ensures it represents your brand and has the correct promotional or informative tone with the right Calls-to-Action. The sequence and timing of the email campaigns are created and then the email marketing process is launched.

RESULTS

We carefully measure the KPI’s for your campaign and analyse the underlying metrics to learn whats worked and what needs improving. With A/B testing used we can see how email variations have impacted your campaign performance. We assess the sequence and timing of your email campaign schedule and make changes accordingly.

REVIEW

With you we analyse your email marketing campaigns and pro-actively implement changes to continually improve performance.  Where new data is available we integrate it into your email campaigns and carry out successive campaigns with continual measurement and analysis.

FAQ’s on Email Marketing

How effective is email marketing?

Email marketing can provide one of the highest ROIs but it all depends on the quality of the email marketing set-up and delivery. With emails expected to see strong growth, this return will continue to be a very strong marketing strategy.

When is the best time to send emails in a campaign?

As all our email campaigns are bespoke, the timing of each email in a pre-determined schedule depends on each specific campaign.

What are the most important metrics to track?

The metrics to track vary from one email campaign to another and will depend on the precise objectives of the campaign. These can include open rate, click-through rate, conversion rate, bounce rate, website interaction and a wide range of Google Analytics metrics.

Do you use automation in your email campaigns?

Yes, automation enables us to improve the deliverability, optimise content and improve results, whilst freeing up time to focus on the strategy and the results.

Will you provide easy to understand reports?

Our user-friendly reports identify the key statistics and KPIs for your campaigns. These reports are bespoke and made to reflect your unique company requirements in terms of reported figures. 

Can I talk to the qualified experts at Website DNA?

The whole team at Website DNA are always available to talk to clients. You can speak to qualified email marketing specialists who understand the email marketing campaigns and who work on them everyday.

Not answered your question? Please give us a call on 01844 260700

Talk To Us About Your Email Marketing Project?

We can create a targeted email marketing campaign for your unique requirements and provide measurable results to demonstrate successful marketing.

Case Studies

CiONE digital marketing in London and Loughborough