Build Brand Awareness
Measurable ROI & KPIs
PPC Marketing – Google Ads
Increasing enquiries to your business and delivering a measurable high return for your advertising funds.
You won’t even be aware that a potential customer was looking for precisely the service or products that you sell. At Website DNA, we are a qualified Google Partner, and can position your company, so these searchers come to your website, wanting your products and services.
With our expertise your Google Ads will only get high quality click-throughs at the lowest price possible to ensure your advertising funds are spent to maximise your return.
We measure pre-determined interactions on your website from Google Ads visitors to create your company objective KPIs that can be used to measure the PPC performance.
These can include a wide range of website interactions from website visitors derived through the Google Ads and include telephone calls, emails sent, submitted forms and online transactions.
We provide user-friendly reports and are always available to continually review strategy and performance to ensure a strategy of progressive optimisation is continually implemented and results are assessed, analysed and acted upon.
We take time to learn about your business to understand your company’s unique objectives, pain points and budget. Using in-depth resarch we create a campaign structure aligned with your company’s digital marketing objectives. This enables precision targeting within a strategic structure to maximise the effectiveness of the campaigns.
Tightly focussed campaigns are created ensuring precise targeting to maximise both the quality and quantity of visitors. These visitors are pro-actively looking for the services and/or products provided by the company. These campaigns are continually monitored and changed to progressively improve performance.
Through conversion tracking we can measure the performance of the campaigns whether that is transactions, submitted forms, telephone calls, emails sent, or any interaction on the website. The campaign results are explained to you with user-friendly reports focussed on your company’s key objectives, KPIs and ROI.
With you we analyze the marketing campaigns and pro-actively implement changes to continually optimise and maximise performance. The latest PPC features are implemented by our qualified Google Partners. This is carried out whilst always aligning the campaigns with your company’s changing needs and objectives.
Qualified Google Partners
With Google qualified experts using the very latest Google features, Website DNA provides an optimised, results-driven service.
Our direct access to Google Strategists and high level of customer service results in you saving time, optimising your marketing funds and maximising your return on your investment.
Website DNA received the prestigious honour of being selected by Google to take part in its elite business coaching programme in 2017.
Website DNA is one of just 30 agencies from more than 30,000 marketing agencies throughout the UK in 2017 to be chosen for the Google Elevator Program.
In 2019 and 2020 Google used a Website DNA’s managed Google Ads Account as a global case study highlighting the benefits of using Google Ads and demonstrating the performance of Website DNA's managed PPC marketing.
Transparent Results In User Friendly Reports
Before we create the Google Ads campaigns we identify, with your input, the objective of the campaigns and how they can be measured.
For example, is the objective to generate enquiries and if so, what is the action we are trying to get the website visitor to carry out. Is it in the form of telephone calls from the Google Ads visitor or an email sent; or a completed form or it could be a completed online transaction.
We measure the performance of the Google Ads campaigns and provide these results to you in user-friendly reports. The reports are tailor-made to your specific campaigns reflecting your unique requirements. These transparent bespoke results show that the Google Ads are driving profitable business for your company.
We are always available with our exceptional service to discuss the results and explain how we are actively managing the campaigns to continually generate positive results for your company.
What’s more you are not tied in with a long contract – we use our results to retain our clients.
FAQ’s on PPC
What types of PPC do you use?
Depending on your marketing objectives we carry out research to identify how to target your specific market audience. Using Google, Bing, Amazon, and Social Media platforms such as Facebook, Instagram and TikTok we can get in front of your potential customers.
What monthly budget do I need?
This varies depending on the volume of enquiries/transactions you require and the capacity you have within your company. We have clients whose monthly budget varies from £200 – £10,000
Do you provide vouchers for new accounts?
As qualified Google Partners, we have access to Google Ads vouchers for new accounts that are not available to the general public.
What if I already have a Google Ads account?
We provide a free review for existing Google Ads accounts with recommendations on how to improve their performance. Many of our clients have gone on to use our management service, as they have been frustrated and disappointed in the performance of their Google Ads account when either they have been managing the account themselves or have used other marketing agencies.
How do I know if it will work for my company?
Where possible we measure conversions (KPIs) created by your campaigns. These conversions are based on your identified website interactions and can include telephone calls, emails sent, forms submitted and online transcations carried out. By measuring specific website interactions you can see what value the PPC campaigns are creating for your company.
How quickly will I start to see results?
We ask that you try it for a minimum of 3 months which allows us to optimise your campaigns to provide strong performance. It also allows the platforms that we use to apply their AI which will enhance performance.
Will you provide easy to understand reports?
Our user-friendly reports identify the key statistics for your campaigns. These reports are tailor made to reflect your unique company requirements in terms of reported figures. We ensure you only get what you want and are not bombarded with too many irrelevant statistics.
Am I tied into a long-term contract?
We place emphasis on results-driven campaigns with transparent performance so you know exactly how well your marketing funds are working. If you don’t like the performance we provide all we need is 30 days notice.
How flexible are the paid campaigns?
The campaigns are very flexible and we can tailor the campaign structure to reflect changing needs, to align it with your company as it evolves, seasonality and be reactive to new ecomomic situations. These changes can often be made within 24 hours.
Can I talk to the qualified experts at Website DNA?
The whole team at Website DNA are always available to talk to clients. You can speak to PPC specialists who are qualified Google Partners who understand the PPC campaigns and who work on them every day.
Talk To Us About Your Project?
We can create a bespoke Google Ads pay-per-click strategy for your unique company requirements and provide measurable results to demonstrate successful digital marketing.