Measure Website Performance

Identify Website Issues

Objective Measurement

Measurable ROI & KPIs

Results Driven

Transparent Reports

Digital marketing services for Bucks companies

Google Analytics To Improve Website Performance

Understanding your website and user engagement to improvement performance

In a crowded market having a website that can fulfill the company’s objectives is important. There are 2 main issues:

  • Making sure prospective customers can find your website
  • Converting them when they arrive on your website

Google Analytics provides a window for you to clearly see a wide range of data about your website enabling you to understand how the website is working and how it can be improved.

This window into visitor data is crucial to ensure your website is optimised to fulfill your company’s website objectives.

Google Analytics provides detailed data that enables you to analyse the visibility of your website on the internet and how visitors arrive at your website. Whilst you want as many visitors as possible the key is to get high quality relevant visitors who are from your specific target market and audience.

Once a visitor arrives on your website you can see through the Google Analytics data how they interact with the website and their user-journey.

Ultimately do THEY carry out what YOU want them to do?

Do they fulfill the company website objectives and is the website aligned with the company’s marketing strategy?


To maximise the use of the data from Google Analytics it needs to be set-up correctly. Conversion tracking needs to be configured to measure the most useful visitor interactions on the website such as sent forms, transactions, downloaded documents, telephone calls and email clicks.


Google Analytics data is reviewed regularly with careful attention to performance issues identified by the statistics as well as to increase relevant visitors to the website.  Measurement of user interactions can be analysed to identify ways to increase conversions and the conversion rate.


Clear user-friendly reports with the key statistics on website visitor’s characteristics and their attributes and how they align with the websites target market. The KPIs are critical, and are based on the conversion tracking and will reflect the website’s performance relative to the company objectives.


Monthly recommendations for implementing website changes to improve performance of the website relative to the target market, technical performance and/or KPIs. The conversion metrics are continually reviewed with updates and additions to align with the company’s evolving objectives.

Qualified Google Partners

With Google qualified experts using the very latest Google features, Website DNA provides an optimised, results-driven service.

Our direct access to Google and high level of customer service results in you saving time, optimising your marketing funds and maximising your return on your investment.

Website DNA received the prestigious honour of being on Google's Elevator Program in 2017.

In 2019 and 2020 Google used a Website DNA managed Google Ads Account as a global case study highlighting the benefits of using Website DNA's managed PPC marketing.


“Congratulations for being one of Google 2016’s top-performing agencies.”
Google - 9th February 2017
“Website DNA has carried out an amazing job on its Google Ads accounts. A really professional agency.”
Google - 6th July 2023

Transparent Results In User Friendly Reports

Our bespoke user-friendly Google Analytics reports are created to match your unique requirements. We carry out a thorough statistical review of your website and measure the “starting point” of your website and then create monthly reports going forward.

By creating conversion tracking on the website we can measure specific website interactions that are key to understanding the website’s performance.

The reports will report summary data, contain recommendations and include:

Target Market

  • Location of visitors
  • Devices used to view your website

Source Of Visitors

  • How do visitors reach your website

KPI Measurement

  • Transactions
  • Completed and submitted forms
  • Telephone calls
  • Emails sent
  • Downloaded documents


Results driven digital marketing

FAQ’s on Google Analytics

Will you provide easy to understand reports?

Our user-friendly reports identify the key statistics for your website. These reports are tailor-made to reflect your unique company requirements in terms of your company’s website objectives and it’s digital strategy. We ensure you only get what you want and are not bombarded with too many irrelevant statistics.

What value will I get from Google Analytics reports?

The user-friendly reports will help you assess your company’s website performance relative to its objectives and the company’s marketing strategy. It will enable you to recognise areas for improvement and continually allow you to measure KPIs.

What monthly budget do I need?

This varies depending on the types of Google Analytical reports required and their content including the KPIs to be measured. Speak to us to see how much a bespoke report and detailed monthly review would be for your company website.

How do I know if it will work for my company?

Where possible, we measure conversions (KPIs) and produce user-friendly reports looking at the quantity of website visitors, the quality and how they interact with the website. We also target identified target keywords that are important for your website services and/or products. We measure these every month to see how your website is performing.

Am I tied into a long-term contract?

We place emphasis on Google Analytics reports which add value to your understanding of your website’s performance and how it can be improved. If you don’t require the reports we provide anymore all we need is 30 days notice.

Can I talk to the qualified experts at Website DNA?

The whole team at Website DNA are always available to talk to clients. You can speak to qualified Google Analytics specialists who understand the data and statistics and work with Google Analytics and company websites everyday.

Not answered your question? Please give us a call on 01844 260700

Talk To Us About Your Website Analytics Project?

Do you understand your website’s performance? We can create a bespoke Google Analitics measurement strategy for your websites with a programme of performance measurement and continual improvement.

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