The hospitality sector thrives on visibility, and in the digital age, pay per click advertising and particularly the use of Google Display Ads have become a great asset for attracting guests and boosting bookings.

At Website DNA we are certified Google partners, who have a wealth of experience in creating successful Google Display Ad campaigns for a variety of clients in the hospitality sector from restaurants and bars in central London to luxury countryside hotels and wedding venues.

But what are the features and benefits of Google Display Ads that a venue can expect if they choose to create a campaign:

• Display captivating images and videos from your venue showcasing, for example, your stunning five-star countryside hotel’s picturesque grounds & inviting atmosphere or delicious dishes from the menu of your modern restaurant in central London. Increasing the chances of capturing the attention of potential guests.
• Reach your ideal audience based on demographics, interests, travel behaviours, and online activity. Imagine showcasing your central London restaurant to tourists or foodies looking for a dinner restaurant, or your luxury Oxfordshire wedding venue to young couples looking for somewhere to tie the knot.
• Target users searching for your type of venue in your area. For example, in the local neighbourhood surrounding your restaurant or across the counties adjacent to your countryside wedding venue. Ensuring visibility to those actively seeking the nearby options.
• Consistent ad exposure on websites in Google’s vast display network keeps your venue at the forefront of potential guests’ minds, fostering recognition and trust.
• Make easy bookings by sending clicks from your Display Ads directly to the landing page you want. This could be straight to the form to book a table at your restaurant or to book a weekend stay at your countryside manor hotel.
• Reconnect with website visitors who have shown an interest in your venue online but haven’t booked yet, reminding them of your offerings and enticing them back with targeted ads.

Additional Benefits include:

• Seasonal campaigns, Tailor your ads to capitalize on peak travel times, holidays, or special events.
• Device targeting, Reach guests on various devices they use for travel planning and booking i.e. mobile phones.
• Budget flexibility, Set and adjust your budget based on your needs and goals.

With the right approach, Google Display Ads can be a powerful tool for attracting guests, driving bookings, and ultimately see your venue achieve more success.

We are a team of expert digital marketers who have worked with venues across the UK and Europe helping to bring more guests to their venue through the power of Google advertising.

So if you like the sound of Google Display Ads and want to see how they could benefit your venue then get in touch with us today on 07969 892972 or email digital@websitedna.co.uk.