Free Google Ads Grants For UK Non-Profit Organisations

2 January 2024

Google Ad Grants offer eligible non-profit organisations in the UK up to £7,500  per month for Search Ads on the Google search engine. This allows these organisations to raise public awareness, get new volunteers, publicise events, show shop locations, help fundraising and increase donations.

Website DNA is a Google Partner who can help your organisation go through the registration process and provide a comprehensive campaign structure to utilise the free monthly grant provided by Google.

We can help guide you through the 3 step process to get started.

  1. Check Your Eligibility

Firstly, you need to ensure your organization’s is eligible to use Google Ads Grants. In the UK the organisation must hold valid charity status and must be registered with the charity regulator in England and Wales (Charity Commission), Northern Ireland (NICC) or Scotland (OSCR); or HMRC as a charitable tax-exempt charity or church.

  1. Activate The Google Ads Grant

Once you know you are eligible Website DNA can help you sign in to Google for Nonprofits and complete the assessment to submit your organization for review.

  1. Successful Approval

Once your assessment has been approved Website DNA can create Google Ads search campaigns to benefit your organisation.

We already provide a successful Google Ads management service to charities or have seen enormous benefit from using Google Ads to promote events; raise visibility of their shops; increase donations; attract new volunteers and raise public awareness of the tremendous good they provide in the community.

If you would like to learn how Google Ads Grants can help your non-profit organisation contact Website DNA to get started on 01844 260700 or