Google Local Service Ads For Trades Companies

Google Local Service Ads (LSA) is a pay-per-lead advertising program that helps local businesses connect with potential customers who are searching for the services they offer on Google. LSA ads appear at the top of Google Search results and on Google Maps, and businesses only pay when a customer contacts them through their ad.

This is different to the traditional Google Ads programmes which are based on a pay-per-click basis. Google LSA is a relatively new advertising feature from Google and appears above the traditional Google Ads with less information but with a direct call-to-action of Message (form) or call buttons.

Google LSA is available in the UK for a wide range of trades services, including:

  • Carpet Cleaning
  • Carpentry
  • Lawn Care
  • Electrician
  • Plumber
  • Roofers
  • Tree Services

Some of the benefits of using Google LSA include:

Increased visibility: LSA ads appear at the top of Google Search results and on Google Maps, which means that they are more likely to be seen by potential customers.

More qualified leads: LSA ads are targeted to people who are already searching for the services that you offer, so you can be sure that the leads you receive are more likely to be qualified.

Pay-per-lead pricing: You only pay when a customer contacts you through your ad, so you can be sure that you are getting a good return on your investment.

Google Guaranteed: Through the verification process by submitting various company documents a company can be shown to be “Google Guaranteed” with an additional little tick badge. This enhances the credibility of your LSA and raises the probability of a person contacting the business by 30%.

The Google LSA Ads over time can be optimised to maximise their performance in genrating high quality leads.

Overall, Google LSA is a powerful tool that can help local businesses in the UK reach more potential customers and generate more leads.

If you would like to try Google LSA for your business, then contact Website DNA on 01844 260700 or email to maximise your lead potential.