Specifying Audiences in Google Ads For Search Campaign Targeting

30 November 2023

When we’re running a Google Ads search campaign at Website DNA, we want to make sure customer Ads are seen by people who are most likely to be interested in what your company has to offer. That’s where our selecting the audience targeting comes in.

Audience targeting allows us to show your ads to people who fit specific criteria, such as their interests, demographics, or past behaviour. This can help us improve the relevance of your Ads, increase your click-through rates (CTRs), and improve your return on investment (ROI).

Here are some of the benefits of specifying audiences in Google Ads for search campaigns:

Increased relevance: When we target your ads to specific audiences, you can ensure that your ads are seen by people who are more likely to be interested in what you have to offer. This can lead to higher CTRs and conversions.

Improved ROI: When we only show your ads to people who are likely to be interested in what you have to offer, you can also improve your ROI by only paying for clicks from people who are likely to convert. This can help save money on your advertising budget.

Expanded reach: Where budget permits, there are certain occasions where we can target your Google Ads to reach people who are new to your brand or who may not be aware of your products or services. This can help us expand your reach and grow your business.

Personalized ads: You can also use audience targeting to personalize your ads to specific audiences. This can be done by tailoring your ad copy, landing pages, and offers to the interests and needs of your target audience. This can help you create a more relevant and engaging advertising experience for your customers.

Here are some specific examples of how you can use audience targeting in Google Ads for search campaigns:

We can target the Ads for a country house that provides itself as a wedding venue to people who have previously shown an interest in wedding dresses.

If you are a restaurant we can target your Ads to people who regularly book restaurants online in your area.

By carefully selecting the right audiences for your Google Ads search campaigns, Website DNA improves the relevance of your Ads, increase your CTRs, improve your ROI, and reach a wider audience.

Audience targeting is a powerful tool that can help you improve your results and reach more customers.

If you’re not already using audience targeting in your Google Ads search campaigns, speak to Website DNA on 01844 260700 or digital@websitedna.co.uk for a free review of your Google Ads account and we may be able to point out improvements that you could easily implement.

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