Many digital marketing companies only provide isolated services such as website design or pay-per-click marketing or social media marketing. Ideally a company should have a comprehensive digital marketing strategy where all the elements are integrated to optimise performance and maximise the return on the marketing budget.
By having individual services through differenct provides this cannot be achieved and can result in holes in the overall online marketing strategy whilst inefficiencies occur due to the requirement of communication between the different providers. It is often more costly as separate services and an integrated strategy is missing.
However where a company provides a single service they are often more specialised and as a result more qualified. Some digital marketing agencies claim to provide a range of services but in-effect don’t have the expertise for certain services and sub-contract them out. So you need to make sure that if you go for an integatrated digital marketing service the company you choose has the capabilities and qualifications to deliver.
At Website DNA we provide all the services inhouse and ensure we are experienced, knowledgeable and qualified in each. For example we are a Google Partner for our Google Ads semanagment, we are a certified digital marketing associate for Meta to work with Facebook and Instagram, we are certified to work with Google’s Marketing platform which covers Google Analytics and we have been creating websites for over 20 years”
At Website DNA we recently had a situation where we provided both SEO and Google Ads but only had limited initial input to the new website design. We requested that the website should be designed in WordPress to be able to gain the most optimisation for the SEO but the website designer decided to build the website in Joomla, a poor platform, relatively for the SEO. Based on the website designer’s limited skills they used what they thought would provide a website with a good modern appearance but ended up with a website that was severely lacking in enabling the SEO to be maximised.
Moreover when it comes to reporting there are several points of contact for the company with different reporting systems and the client company often is unaware who to speak to on certain issues.
We recently completed Glynn’s Skips new website which has a complex online quote and service ordering system which covers a range of different services for different geographic locations with unique pricing calculations. However the website isn’t all of Glynn’s Skips digital marketing as they use a range of local SEO and pay-per-click-marketing provided by Website DNA. The digital marketing is to ensure the website doesn’t just look good and function well but that it is also effective at generating a high quality flow of enquiries and bookings.
Website DNA provides professionally designed effective websites which perform strongly in the search engines and can develop and grow with your company. These websites are ideal for ongoing digital marketing to ensure your company website helps your company succeed. If you would like to have a professional integrated digital marketing servicve for your company speak to Website DNA on 01844 260700 or at digital@websitedna.co.uk.
