At the beginning of 2024 we were contacted by an Oxfordshire based Health Clinic who wanted to significantly increase their massage and foot healthcare business through social media advertising.

Our solution was to develop targeted Facebook and Instagram advertising campaigns designed to attract a large increase in potential clients for either their massage or foot healthcare services. Using Meta’s latest sophisticated targeting techniques based on demographics, geography and interests we were able to create very focused campaigns.

Each campaign had lead forms to attract potential clients to directly contact the clinic so that the clinic could find out their requirements and book them in for an appointment.

Using various testing techniques and utilising Meta’s AI the campaigns are optimised to be displayed to the most appropriate audience, at the right time and on the right placements to maximise the probability of a successful enquiry.

The results have been very successful and during a six-month period the leads generated have increased by 283% enabling the Health clinic to significantly grow their client list and their business.

The application of further advanced techniques and creative options in June has further boosted the lead generation, with the campaign seeing a 70% increase in leads in June compared to the previous month, demonstrating the ongoing effectiveness of professional management.

The campaigns have not only generated leads but have also increased brand awareness, resulting in direct bookings from clients who discovered the clinic through the ads but who chose not to complete a lead form.

To conclude, Website DNA’s targeted Facebook and Instagram advertising campaign has successfully helped the Health Clinic achieve their goal of expanding their client base and grow their business.

By leveraging Meta’s AI capabilities, using advanced techniques and creating engaging content, the campaigns have delivered exceptional results, demonstrating the power of effective digital marketing to drive business growth. The campaign continues to perform consistently delivering positive results, with a steady increase in leads month after month.

If you want to find out more about social media advertising or if you run a similar client facing business i.e. a salon or clinic and you would like Website DNA to apply a similar process discussed in this article to your digital marketing then contact us today.